Facebook made some pretty bold moves this week with the launch of the Open Graph.  It does away with the “Share” button and rather hooks actions like the simple act of hitting a Play Music button in a music service into a social status update.  As different industries take advantage of the Open Graph it will be the realization of an incredible sensor network.   This is new and different.  Facebook deserves kudos for pushing the boundaries of what it means to share.  

The problem is that most of the launch partners were showcasing trivial scenarios. Open Graph will get far more interesting when its hooked up to parts of your life that impact you financially and do so consistently.

• Car Insurance: Imagine an FB app hooked up to your car’s gas pedal.  Each time you accelerated (too quickly) a status would be generated and your insurance premiums would be re-calculated.  
• Health coverage:  Imagine an FB app that is hooked up to Nike+ so your insurance premiums go down as you run/walk more.
• Loans:  Imagine an FB app that is hooked up to a loan — where everybody in their social network will automatically see whether the payments are made in full and on-time.