The shift from mobile limited to mobile abundance


Not too long ago (circa 2010) building an app meant designing around limitations.

Successful apps of this generation understood these limitations.  WhatsApp -  the #1 messaging app - is boring but good boring.  They understood that people don’t want to learn snazzy user interfaces.   Instagram understood the issues with uploading photos on slow networks so they used a series of smart tactics to make it feel faster.

The times are- a changin.  The era of a limited mobile world is quickly fading.  The most popular devices including the iPhone 5, HTC One, and Samsung Galaxy S4 include:

App Stores still have structural issues that I’ve written about yet with 50 billion app downloaded I think we can agree they are not foreign to users.

Why is all of this important?  Well, the types of apps that can be built for this new era are different than the ones we’ve been building so far.  A service like YouTube could not exist prior to the rollout of broadband to the majority of US households.  

In the new era of mobile abundance app developers need to shift their mindset and start taking advantage of these new found toys.  Just to be clear that is not a license to overload apps with gimmicky Samsung style features:-)